New Campaign Reframes Pet Sitting as a Meaningful Match
NEW YORK, May 27, 2026 — TrustedHousesitters, the world's most loved home and pet sitting community with over 280,000 members across 180 countries, today launches Love at First Sit, a six week integrated brand campaign that reframes pet sitting as a meaningful match, rather than a transaction.
The campaign comes at a time when 66% of US households have a pet, and 67% of pet parents say worrying about their animals is one of the biggest barriers to travel. While the pet care industry has long responded to that anxiety with the same two levers, convenience and price, TrustedHousesitters is doing something different.
"Travel has become frictionless. One click and you're booked. But for pet parents, that convenience breaks down the moment you think about what you're leaving behind. The industry's answer has always been the same: a cheaper kennel, a faster fix. We think that misses the point entirely,” said Emily Grossman, CMO of TrustedHousesitters.
“Both sides of our community show up for the same reason: the pet. That shared love is what turns a stranger into someone you'd hand your keys to, and what gives a sitter a reason to show up that goes beyond just seeing a new city. That's not a transaction. That's a relationship. And we wanted a campaign that was honest about that."
The creative borrows deliberately from the language of romance. Across three hero video spots, individuals speak directly to camera in a vulnerable, confessional style, heavy on romantic tropes. A young woman gushes about how energetic her older companion is in the morning. Another describes an unforgettable first encounter that changed her life. The reveal: the fluffy companion behind it all. It's the kind of misdirect that makes you want to watch it twice.
The campaign is designed to shift brand perception, from functional utility to emotional peace of mind. It targets both sides of the platform simultaneously. For pet parents, it transforms a transactional service into genuine assurance. For sitters, it celebrates the freedom to roam, framing every sit as a character-filled story waiting to happen.
With 98% of sits on the platform receiving a five-star review and 97% of members saying TrustedHousesitters has changed their lives, the idea of a perfect match isn't just a campaign hook, it's what the community delivers every day.
About TrustedHousesitters
TrustedHousesitters is a UK founded global travel and pet community connecting pet parents and sitters in more than 180 countries, with a sit happening every 2 minutes around the world. TrustedHousesitters has been able to directly witness and drive this shift as the community has grown to 280,000 people globally, from a Brighton start up to a global network that enables stays in real homes without adding new accommodation supply or displacing local residents. The local economic contribution is also significant with travellers generating thousands in spending as applied to the average international sit of 10 days.
Media Contact: press@trustedhousesitters.com
