Generation Share Book Launch

Annie Hearfield

This year TrustedHousesitters sponsored Generation Share, a book which captures 200 untold stories from around the world, aimed at demonstrating the social impact and benefits of the Sharing Economy.

Generation Share is a collaboration between Benita Matofska, a speaker, social innovator and Global Sharing Economy expert, and Hove based photographer Sophie Sheinwald.  Published by Policy Press, a non-profit, sustainable publisher, the proceeds of each copy of the book will go towards planting a tree and the education of a girl at Sakhi for Girls Education, a slum school for girls in Mumbai.   

Dispelling the myths surrounding the Sharing Economy, Generation Share goes beyond the big corporates and delves into wider social and environmental impacts of sharing. Divided into eight chapters, the book aims to take readers on a journey around the globe to meet the people - or ‘change-makers’ - that are changing and saving millions of lives worldwide by building a Sharing Economy. From the woman transforming the lives of slum girls in India to the individual behind a trust cafe and a fashion library, there is no shortage of inspiring ‘sharing’ story to discover.

As the official sponsor of the book itself, TrustedHousesitters team members and Community Manager, Angela Laws, attended the book launch on the 19th June in Waterstones, Brighton, UK. Angela spoke about TrustedHousesitters’ relationship with the sharing economy; the basis of which, as she articulated on the night, lies in our members and their shared passion for pets, people and travel. She spoke about how through these shared passions, a global community of pet lovers has been created, resulting in friendships between people who may in other circumstances have never met. Likewise, the sharing of trust and love for animals ensures pets can be happy at home whilst owners - and sitters - are able to travel comfortably all over the world.

Angela Laws speaking at Generation Share Book Launch Waterstones Brighton

Angela Laws speaking at the Waterstones Brighton Book Launch

The TrustedHousesitters team

Get 30% off your copy of Generation Share

What better way to thank an owner who’s made you feel right at home, or a sitter who’s cared for your pet just like you do, than with a present that will last a lifetime? Use the code THS30 to get 30% off your copy of Generation Share. This means you can grab a copy for just £17.50 when ordered through* Plus, each copy that’s sold will help educate girls in the slums of Mumbai, and goes towards planting a tree. 

*Terms and Conditions: The following 30% discount code has been set-up for use against Matofska: Generation Share –– THS30. This is is ONLY applicable to this ISBN: 9781447350101, which makes the customer price £17.50 via This also includes free shipping.

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